Moo Free Chocolate Review.

Moo Free Chocolate Review.


For those of you that have been living in a whole for the last few years Moo Free are pretty big on the whole Vegan Chocolate Front. In fact – when I think of Vegan Chocolate they are one of the first to come to mind. Their chocolates are dairy free, gluten free, organic and of course vegan. They use rice milk that they say makes their chocolates taste like dairy milk chocolate. However if you ask me they’re lying. I think it’s even better – however for all of you that know me well I do love rice milk chocolate. A little more information about Moo Free? They are soya free, which is great – so many people are coming forward with soya allergies now. Their UK factory does not manufacture any milk or gluten based products. Finally I found out from their website in 2015 they won not one… But two FreeFrom Awards 2015, Free From Children’s Food Award – Judged by children for children & Best Free From Chocolate – The judges thought that our chocolates had a well balanced flavour with a lovely texture.

I mean… C’mon! Can these guys get any better? I don’t even need to taste a bar. I AM SOLD!… However the life of a blogger is never done… Let’s get some of these bars in my face whole. So I don’t turn into a fatty & eat all six bars in one sitting & finish of with an Easter Egg. I’ll be treating myself to a couple a week & each time I’ll update the blog each time.

Firstly let’s start off with the packaging. It’s so kid friendly! I love it! The colours are crisp & fresh, packaging is modern & sleek. The little characters remind me off a British take on Japanese Amine. I really like it – it’s perfect for kiddies, but also it doesn’t look tacky & an adult wouldn’t look like a weirdo pulling one out of their bag to eat while they’re on public transport on the way to work… Or at least I didn’t feel like a weirdo anyway.


Cranberry & Hazelnuts Dairy Free Bar


When I first saw the bar – I loved the dark red colour. I like to think it was chosen because it’s similar to the colour of the Cranberries – however I could be totally wrong. The little mouse on the front is so cute!


When I first opened the bar & looked at it I thought ‘there are not a lot of hazelnuts on here’ – I was kind of expecting it to be like a Cadburys Fruit & Nut bar. Of course I was wrong never judge a book by its cover… I never learn! The hazelnuts are huge! Whole huge hazelnuts – so they look a little spars, but when you get one it’s giant & it’s crunchy & it has such a bigger effect then what I can remember from the nuts in Cadbury bars. Just amazing! The Cranberries were lovely, soft & sweet. The rice milk does not disappoint! It’s creamy, sweet & really does taste like ‘normal’ dairy milk chocolate (again, from what I can remember). The combination of these 3 flavours were perfect. The sweetness of the chocolate flawlessly matched the bittersweetness of the cranberries & the nuts not only added great taste but a great crunchy texture too! I thought I would be filling the gap left by you average fruit & nut bar. This bar in fact smashes that straight out of the park. It is gorgeous & I’m never looking back.

Ingredient: Cocoa solids [36%] (cocoa butter, cocoa mass), sugar [28%], rice powder [16%], cranberries in apple juice, HAZELNUTS, emulsifier (sunflower lecithin) & natural flavouring. Cranberries & HAZELNUTS 20%. Organic ingredients.

Allergy Advice See ingredients in bold. Dairy free, lactose free, gluten free, wheat free, casein free, vegetarian & vegan.

Nutritional information: (typical amount per 100g) Energy 2356 kJ / 563 kcal, Total fat 38.4g of which saturates 19.4g, Carboydrate 52.8g of which sugars 33.6g, Protein 3.9g, Salt 0.03g of which sodium 11.0mg.



Organic Dairy Free Chocolate Bar


I think my favourite thing about Moo Free may be their website & amazing Characters they have created… No wait. They haven’t created them I’m pretty sure they’re real. They work in the factory & it’s not animal cruelty because they create the recipes which means their job is to eat the chocolate. Lucky little bliters!… Anyway the creator of the Organic Dairy Free Chocolate Bar is Hammy – her bar (like all the others) have no cow’s milk ‘That’s because our dairy free chocolate bar is made using Hammy’s secret, rice milk, dairy free chocolate recipe to ensure that this dairy free chocolate bar tastes like a quality milk chocolate bar.’ Well done Hammy! You have done an amazing job – if you ever need an apprentice look me up.

This bar claims to be organic – which is great! Meaning it is made using a combination of natural, organic and ethically sourced ingredients.


I love straight up chocolate & when you’re vegan you normally are left with Dark Chocolate – don’t get me wrong I love dark chocolate. However sometimes you want simple sweet tasty milk chocolate. So what do I like about this bar? Because it is simple sweet tasty milk chocolate. It’s just really really nice & super yummy. When you open the packet it smells really chocolatey, there is no unpleasant after taste which you can get with some Vegan Milk Chocolate. The colour & ‘snap’ when you break the bar are also spot on. Just what you would want to expect. Overall the bar is sweet & moreish you can dip it in a cuppa & end up eating the whole bar before you’ve even noticed. Finally, I love sucking on chocolate & letting it melt in my mouth & the Organic Dairy Free Chocolate Bar does that perfectly. I would highly recommend this bar – it would be a great hit with any child (or big kids like me!)

Ingredient: Cocoa solids [45%] (cocoa butter, cocoa mass), sugar [35%], rice powder [20%], emulsifier (sunflower lecithin) & natural flavouring. Organic ingredients

Allergy advice May contain traces of hazelnuts. Dairy free, lactose free, gluten free, wheat free, casein free, vegetarian & vegan.

Nutritional information: (typical amount per 100g) Energy 2440 kJ / 585 kcal, Total fat 40.0g of which saturates 23.6g, Carboydrate 55.1g of which sugars 33.7g, Protein 3.0g, Salt 0.03g of which sodium 13.7mg.


Dairy Free Hazelnut Chocolate Bar


So this bar was the one I was most looking forward to trying. I like how it looks & sounds. The packaging on this one features Clawdia Cat. I like Clawdia. Her name is genius & she’s cute if not a little chubby – a Kitty after my own heart that maybe needs to lay of the chocolates at work. She’s definitely the one who pinches a chocolate off the production line when she goes past. Right I need to stop being so catty & review the bar.


In my opinion this is another great bar from Moo Free. Their website tells me this is their Organic Dairy Free Chocolate Bar covered in crunchy, caramelised hazelnut pieces. The bar has already been described above in my previous review – so I’ll focus on the delicious topping. On opening the packet the lovely chocolate smell that I experienced from the bar above was over powdered by the tasty smell of caramel. It was a mouth wateringly good smell. I broke off a strip of the chocolate & just to prove how crispy the hazelnut is – one of the pointy bits actually hurt my thumb as I put pressure on it. Which I thought was quite funny & worth the pain once I tried the delicious bar. It’s nothing like I have ever tried before I can’t say ‘well you know that bar you had before you were Vegan – well this is the cruelty free version of it.’ To me it’s something of its own – & it is great to try something new & different. The caramelised hazelnut pieces are so crunchy they texture goes so well with the smooth chocolate – the textures alone complement each other brilliantly. Even though the hazelnut pieces smell so sweet when you open the packet they do not taste sickly. The sweetness is just right – it does not overpower the lovely rice milk chocolate. Hand in hand they make a great combination & after eating half the bar I didn’t feel sick, instead I had to retain myself from eating the rest of the bar! I really enjoyed this bar – in true Food Pervert style I most enjoyed breaking off a square & letting it melt in my mouth & being left with all the lovely crunchy hazelnut pieces.

Ingredient: Cocoa solids [39%] (cocoa butter, cocoa mass), sugar [30%], rice powder [17%], caramelised HAZELNUTS [13%] (sugar, HAZELNUTS), emulsifier (sunflower lecithin), natural flavouring. Organic ingredients. 87% of the agricultural ingredients are produced in accordance with the rules of organic production.

Allergy advice See ingredients in bold. Dairy free, lactose free, gluten free, wheat free, casein free, vegetarian & vegan.

Nutritional information: (typical amount per 100g) Energy 2485 kJ / 594 kcal, Total fat 42.5g of which saturates 22.0g, Carboydrate 50.7g of which sugars 30.8g, Protein 3.9g, Salt 0.03g of which sodium 12.3mg.


Milk Chocolate Alternative with Orange Pearls

I love the monkey on this bar. Cheeky Chops the Cheeky Chimp… He’s just so cheeky they named him twice. Now. I’m going to be honest. Like I always am, & readers of my blogs, friends & family know how much I dislike orange. I like oranges – the fruit. However anything orange flavoured I just have never had a liking for. I’ll eat it – I mean I’ll pretty much eat anything as long as it’s GFV, but I don’t enjoy it as much as other chocolate. Plus a bloggers work is never done & always tough… & luckily my boyfriend loves orange chocolate. So he’ll be helping me out on this one.


On opening the bar you could really smell the citrus orange flavour. It was very strong – which you would want from any orange chocolate. I broke off a line for myself & a line for Matty. His was gone in about 30 seconds… I bit off the first square. It was really orangey. However it didn’t taste overly citrusy, nor was it artificial tasting & it didn’t leave an odd aftertaste in my mouth; which are some of the main reasons I don’t like orange chocolate. Instead it was okay. The flavours matched each other, the sweet rice milk fitted in nicely with the orangeiness & it wasn’t unpleasant. I did really enjoy the texture – the orange pearls were great fun to roll around in your mouth once the chocolate was melted & I really love any chocolate that has a church to it – which this certainly does.


Matty’s verdict; well I only had one line of the bar. Mainly because I didn’t get a look in – the rest was demolished by him. He has tried other Dairy Free Milk Chocolate since he has become Dairy Free, some he’s enjoyed however he has found it hard to find something to match his love of Terry’s Chocolate Orange. Once he’d taken a breath from stuffing his face whole he said, the taste was very similar to a Terry’s Chocolate Orange, however the texture was different, but the difference wasn’t bad – it was great. He enjoyed it & agreed that it wasn’t artificial in taste, it was just right in sweetness & he could easily eat the whole bar… Which he pretty much did. Overall this bar is another great chocolate from Moo Free; it’s just not for me. However it is for my boyfriend & I found out they do a Cheeky Orange Egg for Easter. I think I’ll be buying one of those for someone very special.

Ingredient: Cocoa solids [42%] (cocoa butter, cocoa mass), sugar [32%], rice powder [19%], orange [7%] (sugar, ethically sourced palm oil, natural flavour), emulsifier (sunflower lecithin) & natural flavouring. Organic ingredients. 93% of the agricultural ingredients are produced in accordance with the rules of organic production.

Allergy advice: May contain traces of hazelnuts. Dairy free, lactose free, gluten free, wheat free, casein free, vegetarian & vegan.

Nutritional information: (typical amount per 100g):   Energy 2403 kJ / 574 kcal, Total fat 38.0g of which saturates 22.6g, Carboydrate 57.4g of which sugars 37.5g, Protein 2.8g, Salt 0.03g of which sodium 12.7mg.


Minty Moo Chocolate Bar


These Kids bars are great! I say kids bars… Because they are small. I could easily polish off two of these. They are the perfect size for lunch boxes, & because they are made from rice milk, this is a perfect little sweet treat after lunch to get you to the end of the day. I won’t be reviewing the Organic Dairy Free Chocolate Bar, as I have already done the bigger version above. However it is amazing! I’m going to be focusing on the Minty Moo Chocolate Bar.


This is again Hammy’s recipe however this time round she has had a little help from Lily-lu Lemur, who is adorable. There are not enough Lemurs advertising stuff if you ask me! The mint within the bar looks like it’s crystallised mint, giving it my favourite thing – a proper crunch! A lot of mint chocolate is often dark chocolate, so already Vegan Friendly, however since turning Vegan I haven’t had any ‘Milk’ Mint Chocolate. So I did really enjoy this sweet rather than bitter mint chocolate bar. As a result of the mint chips the chocolate smells really minty & is perfect for the taste buds. As always I love letting the chocolate melt in my mouth so I just have the mint chips left, then crunching them after too… I know I’m odd. The mint flavour is really felt within your mouth, what I like is that it isn’t artificial, it doesn’t taste like you’re eating toothpaste, which I remember having before with ‘normal’ milk mint chocolate. It is also not overpowering; the rice milk chocolate & mint chips really complement each other. I’m a huge fan of this bar, I think it would be great for kids to try mint chocolate, especially as most children don’t like dark chocolate.

Ingredient: Cocoa solids [39%] (cocoa butter, cocoa mass), sugar [30%], rice powder [17%], mint [13%] (sugar, ethically sourced palm oil, natural flavour), emulsifier (sunflower lecithin) & natural flavouring. Organic ingredients. 87% of the agricultural ingredients are produced in accordance with the rules of organic production.

Allergy advice: May contain traces of hazelnuts. Dairy free, lactose free, gluten free, wheat free, casein free, vegetarian & vegan.

Nutritional information (typical amount per 100g): Energy 2370 kJ / 568 kcal, Total fat 36.1g of which saturates 20.5g, Carboydrate 59.7g of which sugars 41.0g, Protein 2.6g, Salt 0.03g of which sodium 11.9mg.



Overall I really like the Moo Free Chocolates I have tried. I knew I would like them as I am such a fan of rice milk; however I have really fallen for their flavours – they do not taste artificial & they always seem to compliment the rice milk chocolate perfectly. They have really perflected their recipes.

I think they are great for kids & big kids. I would highly recommend them to anyone. I do not think they are overly expensive. So I will be purchasing them again for myself, a part from the orange one, even though it tasted nice, as I’m not an orangey fan I’ll be giving that one a miss. However I have purchased the Cheeky Orange Easter Egg from Vegan Town for my boyfriend as he was such a fan of the bar.

I really want to try the Crunchy Banana Dairy Free Chocolate Bar so that is on my ‘to buy’ list when I go to the next VegFest.


I hope they bring out white chocolate bar flavours soon, I think this is something that the Vegan Chocolate marketing is missing. Also I love Peanut Butter, so if they could create a Peanut Butter bar I think I would die of excitement. I also wish they were available in supermarkets, however as the ‘Free From’ shelves grow in supermarkets I’m sure they will get listings eventually.

Finally I still have their Bunnycomb Dairy Free Easter Egg to try, which will be in my Easter Chocolate review in the next couple of weeks. So look out for that.


I was sent samples from Moo Free to try. I only write about companies I like and my opinions are, as always, my own. I would like to say thank you to the Moo Free team for sending me their samples & giving me lots of information. It’s great to see a company that supports bloggers & Vegan lifestyles.


  1. Thank you for such a well written and well researched review of our chocolates. I will show it to Hammy. She will be very impressed at the amount of details that you have gone in to – although you may want to change the “he’s” to “she’s” before she reads it. 😉

    Hammy has created a white chocolate bar in the past but couldn’t make the taste really creamy like regular white chocolate, so she refused to make anything with it because it didn’t meet her very high standards. However, she has always wanted to make a peanut/peanut butter bar so I am sure that she will be trying to make one of those some time soon.

    Just let me know if you have trouble tacking down a banana bar and I will get one sent over to you.

    MB x x x


    1. Aw thank you Mikey Bunny! So glad you liked the write up. I have updated all the he’s to she’s… Hammy will never know – our little secret ;).

      I hope luck finally comes your way with the white bar & if you ever need a guinea pig to test them out I’ll happily help 😛

      Hana xxx


  2. I love these chocolate bars but as I’m trying to cut down on my sugar intake find they are TOOO sweet! I’m not asking for raw bars. Just some with lower sugar please.


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